HEALTHIER
Snacking Lifestyle
The health movement has reached the Middle East, but it comes with an elitist badge that alienates the majority.
Freakin’ Healthy® is targeting the many who have the intention to choose healthier options, yet are intimidated by the choices because they don’t understand them.
There is a need for a brand that doesn’t get categorized as “hipster food”, and invites even the hardest of cynics because it speaks their language.
AN INSIGHT
With the rise of our modern busy lifestyles, today’s consumers are starting to demand healthier snacks that are both indulgent and healthy. We are now turning to snacks to serve as meal replacements, and we often choose multiple smaller snacks to satisfy our hunger. Moreover, we are also seeking more personalized food formats like snacks that fit into a healthy and convenient lifestyle. Whether it is for portion control or convenience, we are looking to indulge in bite sizes.
The single, most-powerful trend is our desire for foods and ingredients that are “naturally functional”.
Gone are the days when our snacks only needed to be yummy and get us from one meal to the next.
We, today’s snackers, are looking for snacks with BENEFITS.
the
opportunity
Introducing a
functional snacking system,
based solely on healthy,
wholesome and clean
nutrition, that caters to the
needs of the millennials.
WHY DO
WE EXIST?
We are here to create
great recipes with
functional benefits and
branding relevant to you.
Through the power of
sourcing the efficiency, we
are able to provide
affordable snacks to
everyone available when
and where you need
them.
how will we
do it?
We will revolutionize
the eating habits
towards beneficial,
natural and functional
snacking that enhances
and supports today’s
lifestyle and needs.
